return from silence
It’s been over a year since my last blog post and major presentation. I was feeling talked out after almost 6 years of blogging over 400 posts and speaking at over 120 programs. So I decided to take a step back from blogging and speaking, focus on my law practice (which thankfully is thriving), listen instead of talking/blogging and wait until I felt I had something fresh to share.
Little did I realize that I was in tune. An email arrived two days ago from my friends Ari Kaplan and Larry Bodine announcing a webinar on social networking for lawyers. Back in June 2004, when Legal Sanity launched, I was at the cutting edge of social networking. Reading the text of the email, I realized that I was a dinosaur when it came to Social Media. I signed up for the webinar.
It opened with advice that we ”stop talking and start listening” because it’s not “how many people you reach but how many personal relationships you develop” that is the key to developing business.
I started getting intimidated when the advice “get video on your website now” was given. I had no clue how to do it right. Well, 10 minutes later, I had all i needed to do it and learned that not only does it not need to be perfect, but that this is the time of ”perfect imperfection” because that “creates authentic connections with your audience.”
The webinar went on to provide the 4 key social networking sites and how to optimize your use of those sites and offer tons of other useful information.
If you are not at the cutting edge of Social Media, I recommend that you register here.
